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Up Is Down - Exhibition Press

Media coverage of the 2018 exhibition Up is Down: Mid-Century Experiments in Advertising and Film at the Goldsholl Studio at The Block Museum of Art.

ArtNews
This year’s honorees were selected from 150 nominations, and work in a variety of fields, including native and indigenous art, contemporary art, folk art, medieval art, American art, media art, and photography.”
Claire Selvin, May 6, 2019
Artforum
“We are honored by this important gift of art from the Christian Keesee Collection,” said Block Museum director Lisa Corrin. “It highlights the value of the collection as a significant resource for faculty, students and the Chicago-area community. Collectors like Mr. Keesee know that giving works of art to The Block ensures that these treasures will be studied and appreciated, particularly by new generations of students, for many years to come.””
June 4, 2019
Chicago Magazine
"Up Is Down: Mid-century Experiments in Advertising and Film at the Goldsholl Studio. This show celebrates the golden age of advertising through the lens of a homegrown design giant. In the 1950s, Chicago was a hub for modernist graphic design, with Goldsholl and Associates being one of the best-known firms, churning out iconic logos for Motorola, 7-Up, and Vienna Beef. It even produced many of the era’s then-groovy, now-nostalgic educational short films." -Jason Foumberg, John Hardberger, Britt Julious, Graham Meyer, Catey Sullivan, and Lauren Warnecke ”
Jason Foumberg, John Hardberger, Britt Julious, Graham Meyer, Catey Sullivan, and Lauren Warnecke, August 29, 2018
Reel Chicago
"Leo Burnett has played a key role in elevating Chicago’s prominence internationally, and many designs from the Leo Burnett archive are present in upcoming Art Design Chicago exhibitions, such as Up is Down: Mid-century Experiments in Advertising and Film at the Goldsholl Studio, opening September 18 at the Block Museum of Art." -Carol Fox and Associates ”
Carol Fox and Associates, August 22, 2018
Apollo Magazine
"At Northwestern University’s Block Museum of Art, Terra Foundation funding has enabled director Lisa Corrin ‘to bring to light a forgotten chapter in our city’s cultural history’. Working with Chicago Film Archives, she has explored the experimental artist-designer-filmmakers Morton and Millie Goldsholl and their advertising firm Goldsholl Design & Film Associates, founded in the 1950s." -Louise Nicholson ”
Louise Nicholson, August 2, 2018
Newcity Art
"Beste connects the Goldsholls' relationship to corporations to their interest in materials. 'They had an investment in experimentation and material which translates into an interest in material life,' she says. 'How do people understand their lives through the materials they engage with?'" -Amy Beste in conversation with Fulla Abdul-Jabbar ”
Fulla Abdul-Jabbar, September 2018
Chicago Magazine
"Up is Down: Mid-Century Experiments in Advertising and Film at the Goldsholl Studio. This show celebrates the golden age of advertising through the lens of a homegrown design giant." ”
September 14, 2018
Jewish United Fund
"Billed as the first major exhibition to explore the trailblazing work of these mid-20th century artists, designers, and filmmakers and their advertising firm, Goldsholl Associates, "Up is Down" explores the many ways in which they applied experimental and avant-garde filmmaking techniques to advertising and brand development." -Hedy Weiss ”
Hedy Weiss, September 4, 2018
Graphic Design USA
"Goldsholl Design Associates, headed by husband and wife Morton and Millie Goldsholl, were instrumental in introducing the principles of Bauhaus design to the American public through innovative campaigns for the likes of 7UP, Motorola, NFL, Revlon andKimberly Clark. And their advertising and design work also elevated Chicago’s lasting impact on American design." ”
September 4, 2018
WBEZ News
Logos for Chicago companies like Motorola and Vienna Beef have become iconic but the creators of those designs have started to fade into history, but a new exhibition is trying to change that. - Logos for Chicago companies like Motorola and Vienna Beef have become iconic but the creators of those designs have started to fade into history, but a new exhibition is trying to change that. - Carrie Shepard ”
Carrie Shepard, October 21, 2018
Sixty Inches From the Center
Co-curators Amy Beste and Corinne Granof discuss the legacy and impact of the Goldsholl Studio on design and advertising and provide insight into the curating process for a multimedia show that includes a wide variety of mediums and formats. The Block Museum’s Dan Silverstein elaborates on the detailed process required to produce such a tech-heavy exhibition, including how to find old tube televisions in the internet era. ”
October 29, 2018
Picture this Post
Up Is Down will include rarely seen films, as well as photography, glass slides, posters, print advertisements, and package design that tell the story of the creative life of the studio. The exhibition will highlight some of the iconic corporate logos designed by Morton Goldsholl and the firm and showcase prominent advertising campaigns by the firm ”
October 25, 2018
Streetwise
Visitors will see extremely familiar advertisements that were made right here in Chicago. Some of the highlights include See The Light which was a short television ad for 7-Up. The name of the exhibit comes from one of Millie Goldsholls' works. Up is Down is an award-winning film, dedicated to Martin Luther King Jr. Taking the title of this name combined with how the Goldsholls turned the advertising world upside down, Up is Down is a perfectly fitting moniker for this exhibit. ”
October 2018
Chicago Now
"Join the co-curators Amy Beste and Corinne Granof, and Greg Holderfield, the Director of the Segal Design Institute, for a tour of the exhibition Up Is Down: Mid-century Experiments in Advertising and Film at the Goldsholl Studio, in which the trio share their perspectives on the groundbreaking design work of Morton and Millie Goldsholl." - Carole Kuhrt Brewer ”
Carole Kuhrt Brewer, October 18, 2018
Form Design Magazine
"The Goldsholl Studio became famous primarily for its experimental commercials, animations, and logo designs for large corporations and brands such as Motorola, Kimberly- Clark, and 7 Up. The aim of the exhibition “Up Is Down: Mid-century Experiments in Advertising and Film at the Goldsholl Studio” is to raise awareness of the studio’s importance. Its title refers to the animated film “Up Is Down” (1969) by Millie Goldsholl, in which the young protagonist experiences the world in his own, positive way and subsequently has to struggle with a lack of understanding." - Susanne Heinlein ”
Susanne Heinlein, October 2018
Chicago's North Shore
"Before the day is over, be sure to stop by the Block Museum of Art at Northwestern University. Through Dec. 9, the museum's Main Gallery will house "Up is Down: Mid-Century Experiments in Advertising and Film at the Goldsholl Studio." ”
October 12, 2018
Daily Northwestern
“Caravans of Gold, Fragments in Time: Art, Culture, and Exchange across Medieval Saharan Africa” — will present more than 250 pieces, many of which are rare loans that have never been transported to the U.S. before.”
Aaron Wang, October 18, 2018
Splash Magazine
"This is a little known and important Chicago story, well told, and captivating." - Barbara Keer ”
Barbara Keer, October 2, 2018
Chicago Tribune
But the big dog this year in Chicago museums has been the bold and broadly invigorating yearlong Art Design Chicago initiative backed by the Terra Foundation for American Art (with help from the Driehaus Foundation). The ADC imprimatur (and funding!) was behind dozens of exhibitions, scores of public events, and reams of new research all finding fresh or deeper takes on the city’s visual arts history. - Steve Johnson ”
Steve Johnson, December 20, 2018
Print Magazine
"The Block Museum has a record of bringing attention and new research to under-recognized subjects. While Morton and Millie and the designers at their firm were highly regarded during their firm’s heyday, their work has been largely overlooked in the histories of design, art, and film." -Steven Heller ”
Steven Heller, December 4, 2018
Northwestern Communication Blog
"The late 1950’s and early 1960’s marked a time of experimentation in the world of film, and this avant-garde spirit made its way into the burgeoning television advertising industry. The Goldsholls were at the forefront of this innovative movement." - Thomas Wall ”
Thomas Wall, November 5, 2018
Newcity Art
"Northwestern’s Block Museum of Art brings together the multidisciplinary work of the Goldsholl Design studio— rarely seen films and light experiments, posters, print advertisements and package design that include widely known logos such as for 7UP, the Motorola M and the Vienna Beef hot dog with fork." Vasia Rigou ”
Vasia Rigou, November 1, 2018