See the Light: Inside the Exhibition "Up Is Down": Block Museum - Northwestern University
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See the Light: Inside the Exhibition "Up Is Down"

UP is down
6:00 PM-7:30 PM

Event Details

Date & Time:

Wed November 7, 2018
6:00 PM-7:30 PM


The Block Museum of Art
40 Arts Circle Drive
Evanston, IL 60208


Open to the public


Join Amy Beste and Corinne Granof, curators of the exhibition Up Is Down: Mid-century Experiments in Advertising and Film at the Goldsholl Studio, and Greg Holderfield, director of the Segal Design Institute, as they share their perspectives on the groundbreaking design of Morton and Millie Goldsholl. This gallery talk will include insight into the Goldsholl’s studio practice, investigating how play and experimentation inspired their commercial work.

Co-sponsored by the Terra Foundation for American Art and The Richard H. Driehaus Foundation. Presented by The Block Museum of Art in conjunction with Art Design Chicago and the Segal Design Institute.

Image: Goldscholl Design Associates, 7UP billboard design for "See the Light" Campaign, c. 1975. Courtesy of Dr. Pepper Snapple Group.

Contact The Block Museum of Art for more information: (847) 491-4000 or email us at